The Klefster Is On The Case
Remember last newsletter’s tease about someone maybe coming on board doing something for one of our projects? Well, all the clothes have finally dropped into a neat little pile next to the pole! Former Sony Ericsson topper for graphical content, Johan Klefström, has joined forces with Assorted Nuts’ partner Content Marketing Group. At CMG, his main focus will be as producer for theGoob and, more specifically, planning and executing its future commercialization.
“We are very excited over this. Very few know the mobile content industry like Johan and we are lucky to have him. Let’s just say, we weren’t alone in trying to snatch him up”said CMG head honcho Per Söderström.
“TheGoob is such a great property and I’m happy to be working with him again. I still remember being blown away when the guys came to us at Sony Ericsson. Since then, the project has more than lived up to its potential and there is so much to do. This is gonna be great!” was all Johan Klefström had to say about it.
At the nuttery, we couldn’t be more excited. The Klefster has an amazing network in the mobile and entertainment rights industry, and his experience and expertise, well, that’s just a half-decent bonus… The Klefster brought theGoob onboard SonyEricsson which started it all – now he’s back for more. Cool beans. Cool beans indeed!